The 2 Types of Article Marketing Strategy You Should Use
There are two different types of article marketing-the shotgun and the rifle approach. With the shotgun approach, you fire off as many articles as possible in the hopes that a few will hit their target.
The rifle approach, on the other hand, takes more time but has a higher success rate. Learn which approach is right for you and start seeing better results from your content marketing campaigns!
Table of Contents
The two types of article marketing
If you’re like most people, you’ve probably heard of article marketing but don’t really know what it is. Article marketing is simply the act of writing articles and submitting them to directories in order to drive traffic to your website.
While this may sound easy enough, there’s actually a lot more to it than meets the eye.
There are two different types of article marketing-the shotgun and the rifle approach. With the shotgun approach, you fire off as many articles as possible in the hopes that a few will hit their target.
The rifle approach, on the other hand, takes more time but has a higher success rate. So which approach is right for you?
The Shotgun Approach:
The shotgun approach is the most popular type of article marketing. This is because it’s the easiest and quickest way to get started.
All you have to do is write a bunch of articles and submit them to as many directories as possible. The more articles you have out there, the better your chances are of getting traffic to your website.
The Pros:
- It’s quick and easy to get started
- You don’t have to be a great writer to succeed
- You can submit your articles to a lot of different directories
The Cons:
- The success rate is low because most of your articles will never be read
- It’s very time consuming because you have to write a lot of articles
- There’s no guarantee that any of your articles will be accepted by directories
The Rifle Approach:
The rifle approach is a lot different than the shotgun approach. With this approach, you take the time to write quality articles that are targeted to a specific audience. You then submit these articles to a few select directories that are relevant to your niche.
The Pros:
- The success rate is high because you’re writing quality articles that are targeted to a specific audience
- It’s not as time consuming because you don’t have to write as many articles
- You have a better chance of having your articles accepted by directories
The Cons:
- It takes more time to get started because you have to research your niche and find the right directories to submit to
- You need to be a good writer in order to succeed
- You can only submit your articles to a few directories
Which approach is right for you
So which approach is right for you? If you’re just starting out and want to get your feet wet quickly, then the shotgun approach may be right for you.
However, if you’re looking for a more long-term and sustainable article marketing strategy, then the rifle approach is the way to go.
Tips on how to succeed with each type of article marketing strategy
No matter which approach you choose, there are a few things you can do to increase your chances of success:
- Write quality articles that are well researched and targeted to a specific audience.
- Submit your articles to relevant directories that are likely to accept them.
- Make sure your articles are properly formatted and error-free.
- Promote your articles through social media and other channels.
By following these tips, you’ll be well on your way to success with your article marketing campaigns!
Conclusion
So which approach is right for you? If you’re just starting out and want to get your feet wet quickly, then the shotgun approach may be right for you.
However, if you’re looking for a more long-term and sustainable article marketing strategy, then the rifle approach is the way to go.
No matter which approach you choose, there are a few things you can do to increase your chances of success:
Write quality articles that are well researched and targeted to a specific audience. Submit your articles to relevant directories that are likely to accept them. Make sure your articles are properly formatted and error-free.
Promote your articles through social media and other channels. By following these tips, you’ll be well on your way to success with your article marketing campaigns!