A successful internet marketing strategy can be broken down into two categories: Local and online. Local refers to the presence of the website in the location of the person you’re trying to reach, while online is the use of a site that targets people who reside outside of your immediate area.
If you can earn your bread and butter through SEO (search engine optimization), then you probably want to do it only locally. Local SEO is referred to as page rank and has been used by major websites such as Yahoo and Google to dominate the ranks of their local results pages. Local SEO involves one or more pages on your website, which are optimized to the keywords associated with the area where you want people to go.
Type of site is also a factor when deciding on your strategy. If you only have one type of website, you can try to develop a local one that attracts a local audience. This means focusing on a specific type of reader, such as business or professionals, instead of using a broad audience to obtain potential customers.
This is done by targeting a smaller niche market, but this can still include a number of keywords that appeal to a broader audience. For example, if you have a website focused on web designers, you can write an article targeting these topics and getting local search engines to rank them high on the page. You would write an article about web design tips for web designers in your area and write two different versions of the same article.
The first will be a locally-focused piece that mentions the location of the website, while the second is a more general piece that includes your area in the title. When a reader looks at the first version, they can imagine themselves going to your website in their area. They’re more likely to click on the link provided in the second article and visit your website in your location.
Article marketing can also target keywords that are very popular in a particular locality. The most popular keyword for the Internet is a web design, but the phrases coffee shop and kitchen might also be used. The reason to focus on a local audience is that they will generally know what you’re talking about or have some experience with the type of website you’ve created. With the local audience, you get the benefit of high traffic and the benefit of a captive audience.
Article marketing is a good way to generate backlinks to your website. It may seem like an odd technique to bring in traffic, but it is well known in the SEO world. Article directories make this even easier to achieve because there are so many available for you to submit to.
Article marketing is an effective marketing tool, and it is also free. People who are trying to get a link to their website can get an article published on the website of a business in the area where they are trying to reach. The article can mention that the website will be offering a service or may just state that the business is open.
Both types of articles will get a link back to the owner’s website. While this is not something you can do on your own website, you can get free articles to use as a resource to generate traffic. For example, you can get a free article that discusses how to use an RSS feed and then copy the URL of the article into the RSS feed box on the website of a business in your area.
Article marketing is also a great way to gain exposure. You can post links to your website in your profile on a social networking site. Some of the most popular social networking sites include Facebook, Twitter, and MySpace.
The best thing about article marketing is that you can post links to your website from local community’s newsletters, and online message boards. One example is a forum where a local community gathers to discuss neighborhood problems, where a link to the local website can be posted on the forum’s signature file. article.
Article marketing is a very effective way to get your website noticed and placed high on search engine results. It is not always necessary to use this strategy alone, but is a great addition to other strategies.