http://www.huffingtonpost.com Mon, 19 Oct 2015 07:39:07 -0700
Ty Morse is the CEO of Songwhale, an interactive technology company focusing on enterprise SMS solutions and Direct Response campaigns, both domestic and international.
In business, our goal is to have our product or service reach the broadest target market possible. We want everyone to have access to and want to use our thing. Success is seen as broad adoption across vast swaths of consumers. However, narrowing your focus can actually be a plus. Sometimes, you can adjust your product a little bit so that it is more attractive to specific groups of people. By creating a larger series of slightly varied products, you can actually reachmore consumers. For example.